Customer experiencewhat the client gets from Glowtify
Value the work that lands
Total content published
Aggregate pieces shipped through Glowtify (real published URL; excl. bulk product-SEO; outlier-clamped at p95 so one bulk-publisher can't distort it).
Publishing per active store
Winsorized mean per publishing workspace per quarter — premium = operator output, self-served = product autonomy; never blended.
Multi-channel breadth (MMPS)
Share of publishers on 2+ channel families (social / email / blog-SEO / ads) within a month; quarterly = average of monthly rates. Lead self-served — breadth = lock-in.
Glowtify share of client reach
Median % of a client's total reach that Glowtify-published content delivers. Penetration / dependence context — near-tautological for premium (we are their team).
Strategy delivery — sold vs published
Share of sold channels (in-app strategy) receiving ≥1 publish in the trailing 30 days. Score averaged over documented strategies only; the documentation gap (empty / no strategy doc) is reported beside it. Dated by scheduled publish slot.
Iterations per shipped piece
AI chat turns per published task + % using chat (with reviews & comments as secondary). Published tasks only. Falling chat turns over time = generation improving.
Involvement is the client engaged?
Active members / store
Distinct client-side people who create, comment or review in a month — participation in the motion, not logins; Glowtify operators excluded.
Channels connected / workspace
Publishing & analytics integrations connected per paying workspace (FB, IG, LinkedIn, TikTok, GA, email) — how much of their stack is wired into Glowtify.
ROI what it returned
Total visibility delivered
Reach of published content only: IG + FB reach, LinkedIn impressions, TikTok views, email unique opens. A conservative floor, on a survivorship-safe ledger built forward from FY2026-Q4.
Client visibility growth (YoY)
Per-client total reach vs the same quarter a year ago (all-content baseline, ≥3-month clients, connector breaks excluded, capped). Analyst drill-down — methodology-fragile, not an exec KPI.
Website traffic driven
Engaged GA4 sessions (bots stripped). Glowtify-driven = organic incl. the SEO we do (~26% of client traffic).
Paid delivery — Meta + Google
Paid ads run for clients: link-clicks first (a real action; impressions as context). Glowtify-created ads are the seed (May 2026, tiny). Few-client signal, not base-wide.
Audience reached
Addressable audience — email subscribers (as-of each quarter end) + IG/FB/TikTok followers (held at current value). Email dominates.
Internalhow the business and operation run
Business our commercial return
Paying base
Paying workspaces from the billing record, premium vs self-served, point-in-time per quarter — workspace count is the honest scale unit. MRR & revenue retention sit off-board with sales.
Publishing retention
Paying workspaces publishing in a quarter that publish again the next quarter, split by segment. Behavioral and leading — catches a client going dark before churn.
Customers at risk
Paying customers who activated (published ≥1× through Glowtify) but have been silent 30+ days. Current paying only, brand-new excluded; the paying-but-never-activated gap is reported beside it.
Operations efficiency running premium with leverage
Revenue per operator ★
The investor metric: MRR ÷ operations headcount — can we grow revenue without growing headcount. Computed off-board (MRR from HubSpot, headcount from payroll; revenue is never on this page). Everything below is its product-side proxy.
Managed output & operator leverage
The on-board proxy for revenue per operator: premium output per quarter with operator headcount beside it — never a divided per-operator ratio (the active-publisher denominator is volatile; the revenue metric should divide by payroll headcount instead). Quality guardrail = premium publishing retention.